The Science of the "Brain Itch": Why You Can’t Stop Humming That One Song by Nandita Kamalakannan
We have all been victims of this at some point. You hear a 15-second audio clip on a
video, or you accidentally listen to the chorus of a terrible pop song playing through the
speakers at the grocery store. You don't even like the song. In fact, you might actively
hate it.
But three days later, you are staring at your ceiling at 2:00 AM, and your brain is just
aggressively repeating the exact same five words on an endless, inescapable loop.
Scientists actually have a formal name for this phenomenon: "involuntary musical
imagery" (INMI). But most researchers and psychologists just call them "earworms."
And what is happening inside your head is basically the neurological equivalent of a
mosquito bite. It is a brain itch that you cannot scratch.
Earworms usually happen because of a psychological glitch known as the Zeigarnik
effect. This effect dictates that the human brain absolutely hates unfinished business.
We are wired to remember incomplete tasks much better than completed ones.
When you listen to a catchy, upbeat song—especially just a tiny fragment of the chorus
—your brain's auditory cortex lights up and memorizes the pattern. But because you
didn't hear the end of the song, your brain feels like a pattern has been left unresolved.
So, it just keeps playing that same catchy fragment over and over again, desperately
trying to finish a musical puzzle that is missing the final pieces.
It is incredibly annoying, but thankfully, scientists have actually studied how to hack
your brain and force the music to stop.
The first method is the most logical: just listen to the entire song from start to finish. It
sounds counterintuitive to listen to the very thing driving you crazy, but hearing the final
chords of the track finally gives your brain the closure it needs to close the file and
move on.
If that doesn't work, researchers have found a much weirder cure: chew a piece of
gum. Seriously. The physical act of chewing forces the motor pathways in your brain to
focus on moving your jaw. Because your brain uses those exact same pathways to
silently "sing" the earworm in your head, the chewing motion essentially jams the signal
and breaks the loop.
So the next time a painfully catchy jingle gets trapped in your head for 48 hours, don't
panic. Just pop a piece of mint gum, listen to the very end of the song, and set your
brain free.
Works Cited
Beaman, C. Philip, et al."Want to Block Earworms from Conscious Awareness? B(u)y
Gum!" Quarterly Journal of Experimental Psychology, 21 Apr. 2015,
pubmed.ncbi.nlm.nih.gov/25896521/ .
"Psychologists Identify Key Characteristics Of Earworms" American Psychological
Association, 3 Nov. 2016, www.apa.org/news/press/releases/2016/11/earworms .